Abu Dhabi’s MICE sector set to witness significant growth

posted on 29/07/2012: 912 views

Abu Dhabi Meetings, Incentives, Conventions and Exhibitions (MICE) sector is gearing up to experience more growth in the near future as more events are scheduled to be staged in the Capital.

Abu Dhabi National Exhibitions Centre (Adnec) and Reed Exhibitions, one of the world's leading event organisers, are rolling out five major new events.

This follows the UAE capital becoming a popular destination for the MICE sector, as evidenced by the continued growth registered in the number of events.

In 2011, Adnec hosted 231 events, a 65 per cent year-on-year increase over 2010. While the total contribution of MICE business events to the emirate's economy is Dhs2.4 billion at present according to figures provided by the Abu Dhabi Tourism and Culture Authority, their direct impact is projected to increase at a seven per cent annual rate over the next eight years to reach Dhs5.1 billion by 2020.

"Fuelled by Abu Dhabi drive to diversify its economy whist raising its bar as the regions catalyst for business tourism and MICE sector, the Emirate is taking a more predominant role in the international map. This, coupled with Abu Dhabi's excellent and world-class MICE infrastructure and offering, will ensure that companies like Adnec is well positioned to host some of the unique yet wide events and exhibitions that cater to the needs of various sectors and businesses” said Humaid Matar Al Dhaheri Chief Sales and Marketing Officer at Adnec.

"With Adnec's standalone expertise, in-depth know how of markets and its needs, as well as excellent and well-skilled staffs, we are proud to be a true partner to Abu Dhabi in raising its profile as the key MICE destination in the region that is moving it from strength into strength in years to come whilst building a local expertise with global insights in this vital sector”, he added.

In pursuit of this goal, Reed Exhibitions will be launching five new events in Abu Dhabi in the next two years. These events of global stature will bring a number of international players to Abu Dhabi, providing valuable opportunities for companies and industry professionals to develop international trade relation.

"The events being organised by Reed Exhibitions are a reflection of the growing status of Abu Dhabi as a key market and hub for global MICE events. We aim to take the sector forward by drawing participants here from around the world to share best practices in a variety of disciplines and fields. MICE events bring the global business community together, provide for a congregation of the best minds and talents, and offers opportunities for companies to establish trading. – The Gulf Today

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