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Abu Dhabi Awards hits new heights in 2013

posted on 01/07/2013: 2144 views

A record total of 117 different nationalities across the Emirate of Abu Dhabi has helped drive the Abu Dhabi Awards to another successful nomination campaign.

With the six-week nomination period now over, the organising committee is processing the 29,600 nominations made as part of the next phase of the Awards.

A review process will then determine who will receive an Abu Dhabi Award from His Highness General Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, during a ceremony to be held at the end of the year.

In addition to expatriates from the Middle East, Europe and North America, representing most of the 117 different nationalities, there was also involvement from those originating from more unusual countries, such as: Eritrea, Vietnam and the Falkland Islands. In 2011, when the last Abu Dhabi Awards took place, there were 62 nationalities who nominated their local heroes.

"Abu Dhabi is a truly multicultural society and we were determined to reach out to as many communities as possible through Abu Dhabi Awards 2013," said the Abu Dhabi Awards organising committee in a statement.

Nominations submitted by women were also a major factor during the campaign, totalling around 6,500, more than double the number in 2011.

Involving individuals from the entire Emirate was a further achievement, with the Western Region's participation rising by 150 per cent this year.

Younger age groups also helped drive nomination figures, with youth participation taking a 12 per cent share of the total - a 10 per cent increase from 2011.

The role of social media in bringing to life Abu Dhabi Awards 2013 was a significant factor in the campaign's success, with decision makers, local sport stars and individuals with large digital followings all helping to keep a lively online conversation going throughout the six-week nomination period. This contributed to a significant increase in online nominations by more than double. – Emirates News Agency, WAM


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