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Abu Dhabi Systems and Information Centre launches Government services at your fingertips ad campaign

posted on 03/09/2013: 1581 views



Stepping up its approach in raising awareness of easier ways to access Abu Dhabi government's services electronically, Abu Dhabi System and Information Centre (ADSIC) has launched a new emirate-wide advertising campaign. The campaign encourages residents, businesses and tourists to use its website portal, a key initiative launched by ADSIC, to facilitate people's access to Abu Dhabi's public entities.

The "Government Services at your Fingertips" campaign concept is a direct call for action for people residing in Abu Dhabi to effortlessly log on to the site to get instant access to government related services and information. The new campaign is scheduled to roll out from September until the end of year.

Rashed Lahej Al Mansoori, Director-General of ADSIC, said, "As the pace of Abu Dhabi's development increases, so does the need for providing its people with modern, convenient and fast access to information and services. E-services provided through the Abu Dhabi e-Government Gateway is the easiest, most ideal way to get information at the click of a button. It is also a strong initiative that helps the Abu Dhabi Government engage with residents and tourists through a modern IT platform. Many segments of society are benefiting from it, but through this advertising campaign, we wish to let even more people know about and get accustomed to using this service." ADSIC is the Abu Dhabi's government entity in charge of the Emirate's ICT agenda, launching the Abu Dhabi e-Government Gateway in 2007. The new advertising campaign focuses on key service areas of the portal, including: Education and Schools, Abu Dhabi Police, Abu Dhabi Municipality and SEHA Healthcare services.

To access and use these services, a user must register on the Abu Dhabi e-Government Gateway. This can be done in three easy ways - using a username and password only, using ID card without the personal identification number or using ID card with the personal identification number. The website portal can be found at www.abudhabi.ae – Emirates News Agency, WAM

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