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Channel to broadcast special National day programmes

posted on 27/11/2011: 1550 views

Commemorating the 40th National Day on Dec.2, Etisalat announced on Saturday that it has activated a new channel for eLife TV viewers on Channel No.40 that will broadcast documentaries and special programmes about the UAE.

The channel will televise a special edition of the ‘Baba Khalifa' song sung by Etisalat's very own e-junior character, Dana. In addition, customers will get to watch eLife TV's exclusive historic content on the journey of the nation's unification and landmark achievements.

Through the days leading up to the National Day, the channel will link to live footage of songs and decade-old photos of the country from National TV channels as well. It will also feature exclusive interviews and insights into the lives of successful UAE citizens and sports personalities.

Commenting on Etisalat's special treats on the occasion of the 40th National Day, Ali Al Ahmed, Chief Corporate Communication Officer at Etisalat, commented, "We take this opportunity to extend our greetings and wishes to the leaders of the UAE, and to each and every citizen and resident of this nation. As one of the UAE's leading content distributors, we are pleased to introduce an extra, free-of-charge channel that will broadcast special content reflecting on the history of the UAE's birth and its evolvement as a nation over the past four decades.”

As part of the special treats, Etisalat's prepaid and postpaid mobile customers can subscribe to receive three content types on a weekly basis, priced at Dhs4 per week. This includes SMS of the UAE's top historical achievements, in sports, technology and many other areas.

Customers can also download audio clips of the UAE's national songs and poems; and wallpapers or animated files that will be sent to them via MMS or WAP push. – The Gulf Today


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