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EXPO 2008 pavilion handed over to UAE

posted on 25/02/2008: 1950 views

The UAE's preparations for participation in Expo 2008, being held in Zaragoza, Spain, took a step forward in recent days with the hand-over of the keys of the pavilion to the UAE's EXPO Deputy Commissioner General, Salem Al Ameri. Al Ameri visited the site of EXPO and examined the work of the organizers in building the EXPO site.

The UAE Pavilion has been structurally completed and work on the fit out of the exhibition within has now commenced. Commenting on the creative aspects of the project, Al Ameri said that he hoped visitors would gain an immersive experience, feeling that they are actually IN the UAE rather than simply looking exhibits on the country. He went on to explain that the UAE EXPO team has been working with a range of new technologies to create the desired impact.

The exhibition has moved away from traditional expo layouts to provide a more holistic experience in which imagery, sound and lighting effects make help to build an emotional response. A number of films have been specially commissioned for showing in the pavilion and visitors will learn about the UAE's past, its rapid development and its approaches to future growth.

The theme of EXPO 2008 is "Water and Sustainability" and with this in mind a number of new films have been made to show how closely the UAE's progress is tied to the supply and management of freshwater. Al Ameri stated that whilst the first objective of the UAE Pavilion is to provide visitors with a window through which they can see and learn about the Emirates, a secondary mission is to convey the UAE's very committed approaches to solving its needs for fresh water in a sustainable way. More detailed presentations on this topic will be available in the Information Zone of the UAE pavilion, as well as in printed literature. Expo 2008 opens in Zaragoza Spain on 15 June of this year. - Emirates News Agency, WAM


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