Eco-friendly messages to be advertised using ‘wasted light’ on Sharjah’s recycling bins

posted on 07/09/2011: 165 views

The emirate's semi-government waste management agency — Bee'ah has launched a novel method of using "wasted light” and advertising environmental messages on recycle bins placed on Sharjah streets, it announced in a statement on Tuesday.

The new advertising technique utilises reflective boards placed on Bee'ah's recycle bins situated at prominent locations across Sharjah to light up environmental corporate messages all day, the statement added.

A senior Bee'ah official said that reflective boards are becoming an essential tool for maximum exposure for businesses by helping to reduce the cost of light and valuable energy. The mechanism is most effective in the dark when the boards are exposed to headlights from passing traffic and streetlights.

Najib Faris, the marketing and communication senior manager at Bee'ah commented, "Over 1,750 recyclers are installed throughout the emirate of Sharjah, offering brands one of the highest market footfall and interaction figures amongst outdoor and print media.”

"Being at the forefront of positive environmental change, it is our commitment to introduce new tools to help preserve the environment of Sharjah. Bee'ah is the first company to introduce the reflective technique in its advertising boards, thus eliminating the use of electricity to power lights on the recycling bin,” he added.

According to him, advertising on such media is still a relatively new concept in the UAE, while other street furnishings such as lampposts, bus shelters and benches are being employed extensively.

"Bee'ah wishes to change this perception by advertising on our recyclers. Brands will be positioned in a better limelight, as choosing to partner with responsible ways of recycling and helping to lower carbon emissions, thus fulfilling their corporate responsibility mandate,” explained Faris.

"Bee'ah recyclers have been voted as the best media to reach out to individual interactivity and ensure campaigns communicate between the target audience in both Sharjah and Ajman.”

"The advertisement can be placed on either side of the recycling bin, via reflective board panels or by wrapping advertisements over the entire surface area. Three-stream pedestrian recyclers are an initiative by Bee'ah that aims to encourage recycling amongst the residents of Sharjah and Ajman,” he noted. – The Gulf Today

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