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Govt keen to give out unified message: Lubna

posted on 25/02/2013: 1446 views



"The UAE government believes in serving its people meticulously. Based on this vision, government departments are required to unify their policies for effective strategies to communicate with the citizens and residents of the nation,” said Shaikha Lubna Al Qasimi, Minister of Foreign Trade.

She was speaking at a panel discussion on the opening day of the Government Communication Forum. Speaking about the effectiveness of regional communication and the importance of merging federal and local government messages, Shaikha Lubna said: "We have strategies in place at a federal level as well as the local level. Periodically, these strategies and policies are assessed and updated in keeping with the changing needs of the nation. In fact, the UAE places a very high importance on aligning the seven emirates in order to communicate a unified message.

"With the number of channels for communication available today, governments cannot afford to be complacent. Officials have to be straightforward and sincere in delivery. These tools help serve their communication targets effectively. It is for the government to ensure that the community is able to convey its problems. And, it is the role of the government to remain aware of these social changes and new tools, adopt a proactive approach and seek to resolve the people's concerns.”

The session sought to draw on the international experiences of the panel to define the importance of clear dialogue between government agencies. – Khaleej Times

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