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Hamdanphotography award goes multi-lingual

posted on 29/07/2013: 2216 views

The Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) is to broaden its international marketing campaign with the addition of four new languages to its website.

Spanish, Japanese, Korean and simple Chinese versions of the website are now available to users who wish to upload submissions for the current season of the award "Creating the Future”. The HIPA website was originally available in English, Arabic, French and German, and was recently awarded the "Gold Award” in the in the Pan-Arab Web Awards Academy – ‘Awards category'.

Furthermore, HIPA has announced its roadshow for the third season of competition which will include exhibitions in Brazil, Morocco, India, UK, Malaysia and France. As part of the roadshow, HIPA will be presenting introductory brochures in eight different languages for photographers to learn more about the award and the submission process. Brochures will be available in English, German, Korean, Japanese, Malaysian, Portuguese, French and simple Chinese to go with the original Arabic version of the text.

Commenting on the latest marketing strategy, Ali bin Thailth, the Secretary-General of HIPA said: "The languages chosen for the brochures were based on the countries included on our marketing roadshow”. – Khaleej Times


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