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Jumeirah Group partners with Brand Dubai and Dubai Culture to unveil 101 luxury golf buggies

posted on 02/06/2016: 1505 views

The Jumeirah Group has partnered with Brand Dubai and Dubai Culture to unveil 101 luxury golf buggies featuring inspirational Arabic artwork.

Guests at Burj Al Arab Jumeirah, Madinat Jumeirah and Jumeirah Beach hotel will soon be travelling between the resorts in these buggies decorated with artwork inspired by the UAE's heritage and culture. The project sees the new fleet of vehicles featuring the artwork of four female Emirati artists and one UAE-based artist.

Unveiling the fleet of buggies, Margaret Paul, General Manager of Madinat Jumeirah, said, "With a beach stretching more than 2 kilometres long, our new fleet of luxurious six-seater golf buggies offer guests the chance to travel around Madinat Jumeirah, Burj Al Arab Jumeirah and Jumeirah Beach Hotel, in ultimate comfort and style.

"The 101 new buggies provide a unique canvas for the artworks of the Emirati artists that blend modernity and tradition. This initiative is inspired by the vision for transforming Dubai into an open-air museum for art. Forming a partnership with Dubai Culture and Brand Dubai, we've worked with some extremely talented artists to deliver artistic concepts inspired by the traditions of the country. The result is a unique experience that brings a combination of contemporary art and the heritage of the country to our guests."

Sheikha Wafa bint Hasher Al Maktoum's work was derived from exploring relationships among shapes, intertwining figures using black, silver and white to enhance different dimensions and to show sharp contrast as well as mirror images of various elements that surround the artist, in this case camels.

Eman Al Raesi's colourful work is a mixture of pop surrealism and cubism with a hint of expressionism. Her main inspiration is the local UAE women and masters of modernism including Matisse, Picasso and Van Gogh. Also inspired by Emirati women, artist Hessa Al Awadhi used a pop-art inspired pattern showcasing Arab women's love for traditional henna art. Sheikha Bin Dhaher's illustration depicts the native species of fish found off the coast of the Emirates and the local fish markets.

UAE-based Majid Alyousef's artwork is inspired by the three fingers hand sign featuring the words; Win, Victory, and Love. The Arabic calligraphy artwork forms a composition representing the dynamics and movement of the city and its quest toward its objectives.

Moza Suwaidan, Director Projects and Events, Dubai Culture and Art Authority said: "At Dubai Culture we are delighted to collaborate with our partners Jumeirah Group and Brand Dubai to bring the 101 golf buggies project to life. By providing our artists with such platforms, we are looking to further demonstrate our commitment to fulfil the objectives of Dubai Plan 2021 and to further establish Dubai as a definitive cultural destination and a fast-growing global arts hub. These unique visual designs developed by the UAE's creative community bring art to the attention of both residents and visitors in innovative ways, using public objects as a canvas. We are confident that the 101 project will positively influence people's perceptions of the city by showcasing the Emirate's flourishing arts scene."

Shaima Al Suwaidi, Executive – Innovation, Brand Dubai said, "Our collaboration with Jumeirah Group and Dubai Culture in this unique art project is aligned with our broader effort to implement public art projects in Dubai that inspire creativity and innovation. As part of realising the vision to transform the city into an open-air art museum, Brand Dubai is keen to work with both public and private sector organisations as well as artists on projects that can enhance the cultural and artistic ambience of the city and bring out its unique character.

The golf buggies have been designed exclusively for Jumeirah by Danish manufacturer Garia, the market leader in luxury golf buggies. The construction of the buggies - which are 100% electric - utilises wind turbines to generate 39% of the power required for the vehicles' construction. Each buggy is comprised of more than 1,700 pieces. - Emirates News Agency, WAM -


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