LIVE, Abu Dhabi Media Company's wholly-owned outside broadcast (OB) subsidiary, was awarded by the Host broadcaster ART/AlJazeera to overtake the technical host production of the 2009 FIFA Club World Cup in High Definition quality that takes place in Abu Dhabi from 9-19 December 2009.
The match will be played in Abu Dhabi's biggest stadiums, Zayed Sports City Stadium and Mohammed Bin Zayed Stadium, both of which are currently undergoing extensive renovations in preparation for the tournament.
The winning team of the current UAE Football League season Al Ahli will be invited to compete alongside the six continental club champions, which include Barcelona (Europe), TP Mazembe (Africa) , Pohang Steelers FC (Asia), Atlante Futbol Club (North and Central America), Auckland City FC (Oceania), Club Estudiantes de La Plata (South America).
The seven teams will compete over eight matches for a prize fund of USD 16.5 million, with the winners earning US$5 million. To ensure high-quality broadcast of the football match, LIVE will provide high-definition OB vans as well as a professional operations team.
Abdul Hadi Al-Sheikh, Managing Director and CEO of LIVE said: "Abu Dhabi has become one of the fastest growing sporting destinations in the region and we are honored to be given the opportunity to produce the 2009 FIFA Club World Cup which will be held in the federal capital. This will definitely elevate Abu Dhabi's status as a truly international destination of distinction." He added: "Since LIVE has become the official entrepreneur of UAE Professional League Championships, we are pleased to take on the responsibility of reaching out to the world, using our advanced HDTV OB van fleet. We consider this a testimonial to our professionalism and expertise in the football broadcasting field." - Emirates News Agency, WAM
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