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Mohammed bin Rashid's YouTube Channel launched

posted on 15/02/2012: 1238 views

The Government of Dubai Media Office (GDMO), yesterday launched a special YouTube Channel for UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum.

The new channel underlines His Highness' keenness to enhance bridges of communication between a leader and his people and the audience who follow his news and various initiatives across the world. The initiative, a first-of-its-kind for a head of government in the Arab World, emphasises Sheikh Mohammed's belief that direct communication is an important requirement for leaders and decision makers.

The Channel will broadcast updated video clips of His Highness' news and main events, providing the audience with an interactive environment of communication. Visitors to His Highness' YouTube Channel will be able to send videos they have filmed of him at various events or locations to be uploaded on the channel. Valid video clips can be emailed to [email protected], to be then uploaded and ascribed to their owners.

The Channel sheds light on Sheikh Mohammed's vision, achievements and initiatives and highlights the accomplishments of the United Arab Emirates at national and international levels. Visitors can browse through clips, most of which have not been seen before. The videos include interviews, field visits and inspection tours as well as important speeches and statements delivered by His Highness to local and international media. Visitors can also learn about Sheikh Mohammed's local and international sports' victories and participations. Moreover, they will be able to acquaint themselves with the poetic and social characteristics of Sheikh Mohammed's personality through the featured clips.

Sheikh Mohammed's YouTube Channel will also allow for live broadcasts of national celebrations and official events in Dubai and the UAE. The team operating and managing the channel explained that private official channels on YouTube totally differ from other channels. Official channels require obtaining exclusive copy rights from YouTube management as every video has its own content ID that guarantees higher levels of protection.

His Highness' YouTube Channel can be accessed by visiting, and typing "Mohammed bin Rashid", in Arabic or English, in the search engine. The user can then click the "filter" icon on the left side of the screen and select the word "channel". Mobile phone users can also access the channel directly through scanning its QR (Quick Response) barcode.

It is expected that the channel, hosted on YouTube, will attract a large number of national and international audience due to the website's popularity. The ease of uploading videos and sharing them across the globe in record time, led to the growing numbers of visitors to YouTube. More than 3 billion clips are viewed on the website on a daily basis. - Emirates News Agency, WAM


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