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NMC participates in meeting of Expo Zaragoza's media officers

posted on 28/04/2008: 1443 views

Zaragoza - The UAE's National Media Council (NMC) has participated in the expanded meeting of the press and communications officers of countries taking part at the International Expo Zaragoza 2008 which will be running from 14th June to 14th September 2008 under the central theme 'Water and Sustainable Development'.

The NMC delegates presented during the meeting, which took place at the premises of the organising committee, a raft of proposals for adequate media coverage of the UAE pavilion at local, regional and European levels to promote the massive presence of the UAE at the world's largest water festival.

The UAE will showcase its pilot projects and rich experience on conservation, management and development of water resources. It will use the opportunity to further strengthen its credibility as a leader in the field of water and sustainable development.

A number of officials at the organising committee and Spanish media personalities have commended the impressive preparations and arrangements made by the UAE to establish one of the best pavilions at the international events which will attract 104 countries.

The meeting also reviewed mechanisms for media coverage with all modes of expressions through TV, press and internet. It also discussed ways of advertising the event through print and visual media and signboards in the city.

Organisers said the advertisement campaign had started in Zaragoza on April 15 and will last until the end of May. They also added that over 700 posters about the Expo will be posted on taxis plying the city. Signboards and flyers will also be placed in different parts of the city. Organisers expect over 10 million persons to visit the three-month world event. The Journalists' Association of the Aragon Region in Spain announced that more than 600 mediamen of its members have volunteered to cover the event through its TV channel, 12 radio stations and three new agencies. – Emirates News Agency, WAM


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