New local fashion brand launched

posted on 10/06/2012: 959 views

Nazek Al Sabbagh, the Emirati engineer and businesswoman, has launched "Zari O' Breesam”, a new fashion brand that represents an addition to UAE brands eyeing a global footprint, driven by quality, innovative designs and aggressive marketing.

Zari O' Breesam aims to attain a market share in the UAE of over 20 per cent within three years, said Al Sabbagh, who is confident that the brand will emerge as a key Emirati player in the Gulf fashion industry, which is growing at 15 per cent annually, with Dubai playing a major role.

"Our aim is not only to meet the growing demand for stylish contemporary outfits that reflect the Emirati culture, but also to attract and nurture young local talent,” she said. – Khaleej Times

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