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New brand identity for Dubai Government launched

posted on 30/03/2008: 3139 views



The new livery and logo for all Dubai Government departments have been unveiled on Saturday by H.H Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.

Accordingly, all government departments have been directed to carry the new identity for Dubai from 1 April. The Executive Council has been tasked to oversee the migration. During Phase-I, member entities of the Dubai Executive Council will adopt the new branding, while Phase-II will cover the remaining Dubai government entities. Reflecting the Emirate's history and its march towards rapid progress, the new logos underline the brand unity and synergy among Dubai government and all its sub-entities.

The elegant font selected by H.H Sheikh Hamdan Bin Mohammed for Dubai's new identity is inspired by the font chosen by his grandfather, the late Ruler of Dubai Sheikh Rashid Bin Saeed Al Maktoum. Guidelines on merging each department's individual logos with the new Dubai Government brand logo will be soon circulated to all departments, specifying terms and conditions on its usage. – Emirates News Agency, WAM

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