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Popularity of Dubai air show studied

posted on 23/04/2005: 1464 views

The rapid popularity of Dubai's air show will be analysed as a case study at Festivale Dubai 2005, a conference for the event management industry. Virginia Kern, chairwoman of Fairs and Exhibitions, the company behind the Dubai air show, will use Festivale to present a case study about the air show's success. The case study is entitled Branding and Creating An Event From Scratch.

Kern will help delegates trace the success of the Dubai air show which is held every two years and was first launched in 1989. "Within the relatively short span of 16 years, the air show is now unquestionably the fastest-growing in the world's fastest growing aviation region with the world's fastest-growing airlines," said Kern. Festivale will run at Dubai World Trade Centre from April 24-26.

This year's air show Dubai 2005 is set to be the biggest yet, organisers said. It has exhibitors from 35 countries and 13 national/industry pavilions confirmed so far, they said. Airport Expo Dubai, the purpose-built home of the air show, is being expanded with a third hall to accommodate space demand. (The Gulf News)


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