SCTDA sees 5% rise in Chinese visitors to Sharjah

posted on 12/06/2012: 603 views

The number of Chinese travellers to Sharjah has seen a dramatic increase in recent years in tune with the growing phenomenon of Chinese visitors flocking to exotic destinations around the world.

The number of Chinese visitors to Sharjah has jumped from 8,231 in 2009 to around 30,000 last year, over a period of three years whereas the emirate recorded a five per cent increase in the Chinese tourists last year.

The Sharjah Commerce and Tourism Development Authority (SCTDA) hopes to exploit and expand this promising market further in months and years to come as it heads to the Beijing International Tourism Expo, being held in the Chinese capital from June 15 to 17.

"Our objective is to make the most of the growing Chinese and Asian interest in Sharjah and to benefit from the immense potential the fast burgeoning Chinese and Asian tourism market,” said SCTDA Chairman Mohamed Ali Al Noman. He pointed out that with 20 million tourists a year, a figure that is projected to cross 100 million by 2020, today China is easily the biggest tourism market in the world. "We need to tap into this massive market,” he added.

Al Noman said: "Our participation in BITE is in line with our commercial and tourism marketing strategy and is aimed at keeping ourselves abreast of the new trends, ideas and opportunities in the global tourism bazaar. In the past few years, Sharjah's tourism industry has witnessed rapid growth in infrastructure and service sectors. – The Gulf Today

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