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Sales robust as Gitex Shopper ends on a high note

posted on 27/04/2014: 2072 views



The second edition of Gitex Shopper Spring concluded successfully on Saturday and it was much better than the first edition of last year in terms of sales, turnout, and stocks, according to top exhibitors and the event organiser, the Dubai World Trade Centre, or DTWC.

The ongoing Indian Premier League (IPL) cricket games at three venues in the UAE did not have any negative impact on the show, they said, adding that Career UAE 2014 next door helped attracted Emiratis for the first time in a big way at the show.

Smartphones category remained on top in terms of sales. Surprisingly tablets could not attract big sales, but television and laptops performed better than expectations, according to power retailers. Samsung S5, HTC One M8, Lenovo, and iPhone ranked top in terms of top smartphones, they said.

"Last year, the sales was Dh93 million [at Gitex Shopper Spring]. The trend and footfall show it will be much better than that. In terms of visitor footfalls, it was 125,000. We should pass that as well,” DWTC exhibition director for consumer cluster Hemesh Chandavarkar told Khaleej Times.

"This time the show is very good as we have more brands and more exhibitors compared to previous edition. Opening of Metro on Friday really helped to bring a large number of visitors,” Chandavarkar explained. With unbeatable prices on over 30,000 up-to-the minute gadgets, new product launches, bundled deals and an array of exciting competitions, Gitex Shopper Spring proved the most exciting consumer electronics extravaganza in the region.

"The show has been very good and I must say better than our expectations. Initially, we were looking for 15-20 per cent growth in sales over last event. But the way it has been specially last three days of the show, we see up to 30 per cent growth over last year,” Jumbo Electronics head of retail Nadeem Khanzadah said on the last day of the event.

He mentioned that most of the categories have done well, especially smartphones, laptops, and TVs but surprisingly tablets was the only disappointment at this time.

Large-screen TVs sales were again beyond the expectation this time, he said. Citing reasons, he said the most of the people want to upgrade in terms of size because of attractive prizes. Forty- and 46-inch sizes used to be popular two years ago, but now the trend is to buy 55-inch or 60-inch TVs, he said, adding that price-wise these big screen sizes came down to Dh6,000 to Dh7,000 compared to more than Dh10,000 two years ago.

Jacky's Electronics aggressively kept changing deals and promotions at the show. During the two days the electronics retailer unveiled new deals across the smartphones, DSLR cameras and the notebooks segment. "We are giving away a 32-inch LED TV for Dh99 on purchase of laptops above Dh2,000, selected models of smartphones and many DSLR cameras,” chief operating officer Ashish Panjabi told this scribe.

Last-day sale is always better than others as most of the quality and serious buyers come on that day, so last day is going to be on top again, Panjabi said. This time planning is very strong and there is no shortage of stocks as the new stock is coming on almost every day, he added.

Sharaf DG chief executive officer Nilesh Khalkho said that overall it's a good show and the company is projected to have an overall growth of 45 per cent over last edition of Spring Gitex. "This shows the tremendous confidence that customers have in Sharaf DG and also the success of the various offers and promotions that Sharaf DG ran on different products during Gitex,” Khalkho added.

He said that smartphones and tablets have led the growth in categories registering upwards of 50 per cent growths while laptops, televisions and cameras have registered good growths of more than 20 per cent.

Emax Electronics chief executive officer Neelesh Bhatnagar said: "We are not targeting to achieve more than 20 per cent growth in sales. Mobile phones are doing very fantastic sales, which is more than 70 per cent compared to last edition. TVs also done well and nearly 50 per cent more sales recorded over last year. So overall everything is more than our expectation at the show.” Only tablets are missing sales targets, he said, adding: "I think smartphones has taken over their place.”

IPL impact

In the UAE, popular IPL cricket matches are being played at three venues in the country. Every day matches start in the afternoon, which is also busy sale time for Gitex Shopper. But all power retailers ruled out any negative impact of matches on their sales and said numbers are more than last year either its sales or footfall.

Initially it was feared that the show might get affected, but looking at growth and footfall, "I can say that there was no negative impact,” Bhatnagar said. Actually IPL gains momentum in the second half and matches in the UAE are just beginning of the event.

Top officials of Jumbo Electronics, Jacky's and Sharaf DG also ruled out any negative impact on sales because of the IPL matches.

Career UAE 2014

The Career UAE 2014 in neighbouring halls of Gitex Shopper impacted very positively as exhibitors claimed that for the first time a big number of Emiratis visited Gitex only because of the career event, which was held from April 22-24..

Organisers allowed free entries to them and that's the reason "we saw a lot of Emiratis at Gitex Shopper which was good for the show,” Panjabi said.

Jumbo's Khanzadah said: "Since morning till evening on the first day we saw a very good number of Emiratis coming from Career Fair to Gitex. There was a sizeable presence of UAE nationals this time.”

Emax chief executive said: "It was really a big help from organisers as they allowed free entry to Career Fair visitors.” – Khaleej Times – Read more: http://www.khaleejtimes.com/kt-article-display-1.asp?xfile=data/uaebusiness/2014/April/uaebusiness_April426.xml§ion=uaebusiness

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