More than just an extravaganza of creative designs and a parade of skinny models in the latest styles, fashion shows are major business affairs.
Depending on their size and magnitude, fashion shows can generate money not just for designers and organisers, but for fashion houses, retailers and the local economy as well.
The recent London Fashion Week, for instance, was expected to generate sales of more than £100 million (Dh609.09 million) and another £20 million in spending in commercial establishments like restaurants, bars, hotels and even taxis.
Dubai's runway scene may not be on par with those of the established fashion capitals such as London, Paris, Milan or New York, where catwalks can be as crowded as the city streets, but local fashion advocates are pushing to put Dubai on the global fashion map.
The Gulf's clothing market is estimated to be worth US$12 billion (Dh44.13 billion), while Dubai, home to a sizeable population of wealthy brand-conscious consumers, is built on huge shopping opportunities. – Gulf News
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