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UAE m-Government launches an extensive campaign highlighting its key achievements

posted on 16/04/2015: 2392 views

The UAE m-Government yesterday launched an extensive campaign aimed at introducing the m-Government's role to position its brand and highlight the most important initiatives and projects that have been accomplished throughout the UAE m-Government transformation process, which is implemented by government entities and authorities at both local and federal levels.

This campaign comes towards the end of the two year timeline set by Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, who launched the m-Government Initiative in May 2013.

The m-Government campaign includes various activities and unique events that shed light on the role of the UAE government in providing smart solutions, applications and services that enable direct engagement with customers, in addition to listening to their opinion and feedback on the level and quality of services provided, using mobile devices and technologies. The campaign also focuses on the way these changes and developments have contributed in facilitating people's lives and boosting their appreciation with the services provided in order to attain the ultimate goal and achieve customer satisfaction.

Hamad Obaid Al Mansouri, Director-General of the General Authority for Regulating the Telecommunications Sector, TRA, said, "The UAE m-Government Initiative is the outcome of an ambitious national vision by our wise leadership that prioritises the happiness and satisfaction of its citizens and customers of Government entities. Accomplishing this transformation reflects the significant ICT leadership role played by the UAE in the region, in addition to reinforcing its position on the global map of smart technologies, building on its capabilities and resources which were ideally used in order to achieve this goal.

"At this stage, we reap the fruit of two years of relentless efforts made by the government authorities and entities in the UAE to make the dream of the smart government come true. We would like to applaud the great cooperation and team spirit demonstrated during the implementation stages of this project by all concerned parties in the public and private sectors, which played a major role in the completion of the transition process in record time," he added.

The campaign includes deploying boards on the streets in UAE cities and on buses with illustrative graphics showing the message of the m-Government. It also includes activities on social media platforms so that m-Government can reach and engage with a larger public user base.

The campaign comes within the framework of a national initiative aimed towards promoting the UAE's m-Government profile on local, regional and global levels. The initiatives also features the TV programme "A smart government," which is broadcast on 11 TV Channels, in addition to the m-Government magazine and many other activities. – Emirates News Agency, WAM –


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