du's social media initiatives during Ramadan create a buzz

posted on 16/08/2011: 106 views

Offering spiritual inspiration throughout the month of Ramadan, du's online social media initiatives have drawn great interest from not only within the UAE, but further afield, too, as customers seek insight into the true values of the Holy Month through one of Islam's most popular Sheikhs, and participate in du's Qur'an recitation competition.

The UAE telecommunications company's online campaigns are innovative, bringing the spirit of Ramadan to the web-savvy generation. There are two initiatives; the first, ‘Ask the Sheikh', offers an interactive daily session with Sheikh Mohammad Al Arifi, one of the most popular Sheikhs in the Islamic world. du customers are able to call a dedicated, Bonus on Incoming-activated mobile number (055 933 5050) to directly ask him Fatwa-related questions; alternatively, they can submit queries in either Arabic or English through du's Facebook application or by SMS short code. The second is Khatim Al Qur'an', a recitation competition with daily winners chosen by Sheikh Shirzad Abdul Rahman - the 30 winners chosen by the end of Ramadan will receive prizes and will be invited to record a Qur'an chapter for a compilation CD.

‘Ask the Sheikh' has received especially strong responses, with people wanting to speak to Islamic expert, Sheikh Mohammad Al Arifi . Recordings of all conversations are now available in the sound library, accessible through the dedicated tab on du's Facebook page, www.fb.com/duandfriends, and everyone is welcome to listen to the insight given by the Sheikh. - Emirates News Agency, WAM

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