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EXHIBITIONS, EVENTS ETC. - DUBAI SUMMER SURPRISES

Emirates' hotel-for-free offer

Posted on 31/05/2007

In line with Emirates' continued efforts to promote Dubai as a world-class tourist destination and in view of its sponsorship of the Dubai Summer Surprises, the airline is offering First and Business Class passengers flying to or via Dubai special super value packages from 15th June to 31st August. First Class passengers will receive two complimentary nights in a deluxe room at the Ritz Carlton Dubai while Business Class passengers can stay overnight in a deluxe room at the Jumeirah Emirates ...  >>MORE

DSF - showcasing Dubai to the world

Posted on 13/05/2007

Dubai Shopping Festival (DSF) celebrates its 10-year anniversary with the launch of this year's Dubai Summer Surprises on June 21. The event runs until August 31, when schools reopen. In many respects, the annual event has strengthened Dubai's tourism industry. The DSF has made notable progress. The event managed to attract some 600,000 visitors in the inaugural year in 1988. The number of visitors crossed the one-million mark for the first time in 2001. The figure reached 1.5 million in ...  >>MORE

DSS launches TV ad to woo visitors

Posted on 08/05/2007

The Dubai Summer Surprises (DSS) Office has launched its TV commercial titled ‘Dubai ... Miles of Smiles' on several Arabic and international satellite channels. It is part of the many integrated marketing procedures adopted by the DSS Office to promote the current edition of DSS 2007, the most prominent family entertainment in the Middle East, to be held from June 21 to August 31. The TV commercial aims at attracting an increased number of visitors to Dubai in addition to strengthening the ...  >>MORE

Dubai Summer Surprises 2007 outlines new strategic plan

Posted on 29/04/2007

Strategic plans for the 10th Dubai Summer Surprises (DSS) were the focus last week at the organisation's office. During Thursday's meeting of the Organising Committee, the DSS office executed a full and comprehensive presentation for the organising committee members explaining the new role of the government departments in supporting the event in accordance with the new strategy that was announced by Sheikh Ahmad bin Saeed Al Maktoum, President of Dubai Civil Aviation, Chairman and Chief ...  >>MORE

DSS 2007 will seek to top last year's results

Posted on 22/04/2007

This year's Dubai Summer Surprises shopping festival will seek to top last year's results - 1.9 million visitors who spent more than Dh2.5 billion. The 10-week event will last from June 21 to August 31. Last year's record attendance registered an increase of 25 per cent compared to 2005. An expenditure of Dh2.57 billion was recorded in DSS 2006, an increase of 50 per cent compared to the year before. Celebrations will kick off the event identifying the role of the government departments ...  >>MORE

Modhesh bids farewell as Dubai Summer Surprises wraps up

Posted on 03/09/2006

Children across the city bid a fond farewell to Modhesh yesterday as Dubai Summer Surprises came to an end for another year. Over the past 10 weeks, the Summer Surprises mascot had spread fun among thousands of youngsters through a series of fun activities and games. Modhesh made his final appearance last night as he greeted children who had gathered to wave him goodbye as he made his exit until next year. (Emirates Today) ...  >>MORE

DSS Summer Family Fiesta attracts visitors from GCC

Posted on 20/08/2006

Families from across the region are being drawn to Dubai by the first-ever DSS Summer Family Fiesta, a five-day extravaganza organised by Dubai World Trade Centre (DWTC). The event offers a range of activities for everyone and includes games, competitions, food, hobbies and craft. It has become a major talking point for families looking to end their summer holiday on a high note and organisers are upbeat about the interest from visitors. DSS Summer Family Fiesta will run from August ...  >>MORE

Shoppers get a taste of popular local cuisine

Posted on 11/07/2006

The Dubai Department of Tourism and Commerce Marketing (DTCM) in its initiative to recreate the magic of the traditional local cuisine and popularise it among the Dubai residents and visitors organised a special show at the BurJuman Centre on July 9 as part of the DSS 2006 Food Surprises theme week. BurJuman Mall visitors were offered a taste of the varied flavours of the local cuisine. Chefs from Jumeirah's Bab Al Shams Desert Resort and Spa cooked up exotic local gourmet delights like ...  >>MORE

Modhesh Fun City bursting with fun

Posted on 08/07/2006

Modhesh Fun City, the star attraction of Dubai Summer Surprises (DSS), is bursting with activity. An ideal family destination, the Fun City at the Dubai World Trade Centre has been attracting crowds in big numbers ever since it opened its doors to the public on June 21 this year. Dubbed as the largest indoor themed park, the vast facility is a favourite haunt for both children and their parents. Besides loads of entertainment and fun for the little ones, Modhesh Fun City also provides a ...  >>MORE

DTCM gears up for DSS Food Surprises

Posted on 04/07/2006

The Dubai Department of Tourism and Commerce Marketing (DTCM) has laid out elaborate plans to tempt the taste-buds of food connoisseurs during the week-long Food Surprises starting from July 6 and running upto July 12. An exotic array of gourmet and culinary delights are in store with international chefs serving up all that is 'sweet and spicy' on the platter for visitors, residents and children to taste, cherish and savour. A part of Dubai's annual summer retail extravaganza, Dubai ...  >>MORE

Meet and greet your favourite Disney characters

Posted on 02/07/2006

The Mall of the Emirates will host the much-awaited Disney Magic event from July 15. The ten-day magical experience that comprises entertainment, activities and lots of fun for the whole family is themed around the world created by Walt Disney. This year Disney Magic has a movie festival at its core. Movie Magic is a good opportunity to catch up on Disney classics that you may have missed on the big screen. What better way to escape the summer heat than retreat into the magical world of Disney ...  >>MORE

Ice Surprises a great way to escape sweltering summer

Posted on 28/06/2006

Ice Surprises, which ends today, has offered a chance for shoppers to escape the sweltering summer heat into an ice cool week of fun. The first of ten themed weeks which make up DSS, Ice Surprises offered a wide variety of activities for all the family, From learning how to ice skate, art workshops, or even taking in a spectacular ice circus show, residents and visitors alike praised the entire week's offerings. DSS continues tomorrow with Art Surprises. (Gulf News) ...  >>MORE

DSS and DSMG: A match made in shopping heaven

Posted on 25/06/2006

In less than a decade, DSS has managed to lure more than twice the amount of visitors to Dubai during the sweltering summer months. In 1998, about 600,000 tourists, visited during the summer, typically the city's leaner trading months. But last year more than 1.51 million people came to participate in the summer spectacular. In 1999, visitors spent Dh96.1 million. Fast forward six years and shoppers spent close to Dh1.72 billion. Over the past eight years DSS transformed Dubai's shopping ...  >>MORE

Modhesh Fun City flings its doors open

Posted on 24/06/2006

DSS mascot Modhesh has opened the doors at his huge Fun City in the Dubai World Trade Centre's convention centre. Spread across a sprawling 16,000 square metres, the Modhesh Fun City occupies halls two to six of the convention centre. Yousuf Mubarak, DSS events, operations and services director, said: "This year's newest attractions include a dedicated music zone which takes you on a musical journey around the world and gives you a chance to experience musical ecstasy from different ...  >>MORE

Shoppers warm to a frosty opening

Posted on 24/06/2006

The Dubai Summer Surprises (DSS) got off to a spellbinding start last night with VIPs in attendance for the grand opening ceremony. DSS mascot Modhesh – loved and loathed in equal measure by Dubai residents – slid across an ice rink at the Mall of the Emirates to get things going. The first week of the summer event is Ice Surprises and is organised by Dewa. On Wednesday night, the audience watched a performance by a 23-member Russian troupe of acrobats – the Shangri-La Ice Circus – with ...  >>MORE

1.6m foreign visitors expected to spend Dh1.7b during DSS

Posted on 18/06/2006

Dubai Summer Surprises, the region's largest summer retail event will attract 1.6 million foreign visitors who are expected to spend Dh1.7 billion in ten themed weeks, officials said on Saturday. The DSS will runs from June 21 to September 1. The organisers are rolling out a series of programmes designed to keep residents and tourists busy during the hot months. "We are expecting 1.6 million tourists during this DSS. They are estimated to spend Dh1.7 billion on shopping," said Saeed Al ...  >>MORE

Dubai Summer Surprises internet site goes online tomorrow

Posted on 14/06/2006

The Dubai Summer Surprises website for this year's event goes online tomorrow. The bright interface with Modhesh placed through the pages sets the mood for the upcoming summer fiesta, which is an indicator to what one can expect at the real event. The website bounces to life at every click and boasts a bright, peppy design in tune with the spirit of the DSS. The website will change its appearance every week throughout the 10 themed weeks of Dubai Summer Surprises complementing each ...  >>MORE

Feast of culinary delights on offer at DSS

Posted on 04/06/2006

An excellent line-up of food related events combined with opportunities to win prizes worth Dh1 million are planned as the Dubai Summer Surprises (DSS) draws closer. The Department of Tourism and Commerce Marketing (DTCM), which organises the Food Surprises Week from July 6-12, is preparing a special week for visitors with daily competitions to be held at Mall of the Emirates, Ibn Battuta Mall, BurJuman and Deira City Centre. The Food Surprises, budgeted at Dh4 million, will begin with a ...  >>MORE

Modhesh to come alive

Posted on 30/05/2006

A grinning yellow jack-in-the-box which is spearheading the Dubai Summer Surprises is set to appear on the region's TV screens. Forty-second commercials in English and Arabic will be screened in Gulf and other Arab countries throughout the summer to promote the Dubai Summer Surprises (DSS), the festival designed to draw shoppers into Dubai malls. The adverts will be hosted by Modhesh, the yellow DSS mascot which can be seen on grass verges of the city's roads. Khulood Al Thani, DSS ...  >>MORE

Emirates unveils low-cost packages for DSS visitors

Posted on 29/05/2006

The Dubai Summer Surprises are around the corner once again and Emirates passengers worldwide can look forward to weeks of fun and excitement with exceptional value-for-money packages starting from as little as US$43. Valid from June 21 to September 1, the packages offer customers a choice of 22 city and beach hotels in various price brackets and are available to all Emirates passengers regardless of their class of travel. Prices are on a per-person per-night sharing basis and include all ...  >>MORE

Dh75 million allocated for Dubai summer fest

Posted on 21/05/2006

A budget of Dh75 million has been allotted by Dubai Government for the upcoming Dubai Summer Surprises 2006, Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Department and Chairman of the Emirates Group, has said. Sheikh Ahmed chairs the DSS Supreme Organising Committee, which comprises members from 17 government departments responsible for bringing out the weekly surprises and other events. The OC is the main lifeline of the DSS and its members have keen ...  >>MORE

Modhesh: 'Mickey Mouse of the Middle East'

Posted on 17/05/2006

Motorists and pedestrians who spot a bright yellow figure with a wide grin at the side of Dubai's roads should not be alarmed. The beaming character is Modhesh, the mascot of the Dubai Summer Surprises (DSS) and an integral part of the retail event's marketing campaign. According to analysts, the figure is spot on in creating the right image for a campaign aiming to draw families and shoppers into malls during the traditionally lean summer months. But Modhesh is not merely a marketing tool. ...  >>MORE

Retailers invited to take part in DSS fun

Posted on 14/05/2006

For the first time, organisers of Dubai Summer Surprises (DSS) are inviting the city's retailers to join in on the Summer Deals promotions, which they say will offer an opportunity for greater business during the typically quiet summer months. In a joint effort to boost Dubai's retail trade, the DSS Office and the Dubai Department of Economic Development (DED) want retailers to join in the ninth edition of Dubai Summer Surprises. Organisers say DSS 2006, which will run from June 21 to ...  >>MORE

Sheikh Ahmad unveils key sponsors for DSS

Posted on 10/05/2006

Dubai Summer Surprises (DSS), the region's largest summer retail and tourism promotional event, announced 13 key sponsors yesterday to support the ten week extravaganza. Sponsors' contribution makes up a significant chunk of the DSS budget for marketing, publicity and roadshows. Sheikh Ahmad bin Saeed Al Maktoum, President of Dubai Civil Aviation, Chairman of Emirates Group and Chairman of the DSS Supreme Committee, welcomed all DSS Key Sponsors at his office at Dubai International Airport ...  >>MORE

Dh1.9b will be spent as record crowds predicted

Posted on 10/05/2006

Spending on Dubai's showpiece summer shopping festival will hit a staggering Dh1.9 billion a 10 per cent increase on last year's event. Retail outlets are desperate for the DSS to be a success after the Dubai Shopping Festival (DSF) was cancelled this year. DSS, launched in 1998 to stimulate the emirate's retail and tourism sector during summer, has helped Dubai's tourism and retail sectors buzz during summer holidays a time when most expatriate families go on vacation. They are aiming for a ...  >>MORE

Plans for 'best ever' DSS in final stages

Posted on 12/04/2006

The budget for Dubai Summer Surprises is set to run into millions of dirhams, and promises to be the most exciting event to date, says organisers. Although the budget is yet to be finalised, preparations for the event, which starts on June 21, are in the final stages. Top officials of the Dubai Summer Surprises (DSS) Organising Committee recently held their second meeting to discuss their action plan DSS 2006. A media budget was also discussed for welcoming the visitors and families ...  >>MORE

Dubai Summer Surprises all set to turn up the heat once again

Posted on 01/03/2006

This year's Dubai Summer Surprises (DSS) promises to be even bigger and better than last year, say organisers. Being staged this year between June 21 and September 1 each of the ten weeks will carry a different theme. This year sees the debut of Nature Surprises and the return of Food Surprises showcasing culinary creations from around the world. Now in its ninth year, DSS has attempted to turn the summer from a lethargic and uneventful period into a season of excitement and entertainment ...  >>MORE

DSS 2006 to run from June 21 to September 1

Posted on 22/02/2006

As many as 1.51 million visitors spent a total of Dh1.72 billion during the last Dubai Summer Surprises (DSS), boosting the emirate's retail sector last year. The next DSS will be held from next June 21 to September 1, said a press release. "The figures of DSS 2005 registered a remarkable four per cent increase in visitor expenditure compared to the DSS 2004, although the same number of visitors was recorded, thus in 2005 a total of 1.51 million visitors spent a total of Dh 1.72 billion," ...  >>MORE

DSS attracts record numbers of visitors and shoppers

Posted on 06/08/2005

In full swing and on its fifth week, the Dubai Summer Surprises 2005 has attracted record number of visitors, shoppers and participants, reported a spokesperson from the DSS office. A whopping 216,000 children and more than 38,000 adults visited the Modhesh Fun City and the Arabian Ice City respectively. Compared to last year's numbers, 21 per cent more visitors came to Modhesh Fun City, and 40 per cent more to the Arabian Ice City. While the number of visitors to shopping malls shows a ...  >>MORE

Welcome to the winter wonderland

Posted on 21/07/2005

The Ice Surprises week is set to begin this evening, with the opening ceremony transforming one of the halls of the Dubai World Trade Centre into a winter wonderland. Organised by the Dubai Water and Electricity Authority (Dewa), the fifth week of the Dubai Summer Surprises (DSS) will offer visitors the opportunity to walk into an atmosphere of snowfall, Eskimos, ice statues and snow flakes that will coat the ground. Dewa has also organised a series of programmes, which will run until the ...  >>MORE

Modhesh Friends Forum proving to be the biggest attraction among children at DSS

Posted on 19/07/2005

The Modhesh Friends Forum, an initiative by the Dubai government that allows children to interact with Modhesh, the mascot of Dubai Summer Surprises (DSS), is turning out to be the biggest attraction among the host of events featured at this year's DSS. Children can chat live with Modhesh from 10 am to 1 pm every day by logging on to the forum website, http://www.eModhesh.ae and completing the registration process. Dubai ...  >>MORE

City toons up to Disney magic

Posted on 12/07/2005

Aladdin and Ginnie, Mickey and Minnie mouse, Goofy, and Donald many more fill the air with their magical memories. And now imagine being able to step into this mini world right here in Dubai. The Department of Economic Development (DED), with one of the sponsors the Dubai Duty Free, provides an opportunity this summer to enter and experience the magical mini city of Disney by handing you the keys to 'Disney Magic' from July 14 to July 28 at the Mercato shopping mall in Jumeirah. To launch ...  >>MORE

Summer blooms in Dubai

Posted on 29/06/2005

Dubai has done a great job of making the emirate a green city, and an even more amazing job bringing the greenery indoors. (The Gulf News) ...  >>MORE

Department of Tourism dons festive look for Sweet Surprises

Posted on 29/06/2005

The Dubai Department of Tourism and Commerce Marketing (DTCM) head office has put on a festive look and theme for Sweet Surprises Week which begins this evening. The opening ceremony of Sweet Surprises Week will be held at the BurJuman Centre. As many as 20 programmes will be held at the inauguration ceremony, titled Wonders from the World of Sweets. The reception areas on the four floors of the National Bank of Dubai building occupied by DTCM, organisers of Sweet Surprises, have been ...  >>MORE

DSS showcases country's heritage

Posted on 27/06/2005

Amidst all the fun and entertainment, the Modhesh Fun City at the Dubai World Trade Centre has not lost sight of the country's rich heritage as is evident at its Heritage Zone, which takes visitors back to the lifestyle of several decades ago. The Heritage Zone, located in Hall 2 of the Trade Centre, is a new addition to the sprawling DSS venue. It is open from 10am to 10pm and intended to familiarise the new generation about their ancestors and teach them how life was in the desert. Says ...  >>MORE

A bouquet of summer flowers

Posted on 26/06/2005

Major highlights of Flower Surprises week this year are the Flower Carnival consisting of more than 25 performers dressed in flower-y costumes and the Flower Rain, for which 3 tonnes of flower petals have been arranged. These events will take place at Deira City Centre, Mercato, BurJuman and Ibn Battuta Mall between 5 and 7pm on different days throughout the week. Exotic flowers from around the world are on display throughout the week at the Flower Exhibition at BurJuman. Another ...  >>MORE

Dubai geared up to handle visitor inflow

Posted on 25/06/2005

Dubai's hotel industry as well as the transport companies are gearing up to accommodate the inflow of visitors this summer, as the first week of the Dubai Summer Surprises (DSS) gets under way. The city is expected log a 10 per cent increase over last year's 1.51 million. The success of the DSS since it began in 1998 has grown steadily, as Dubai registers more visitors every year and retailers along with the associated service sectors generate record sales in each successive season. ...  >>MORE

Summer Surprises begins today with festivities

Posted on 22/06/2005

The eighth edition of the much-awaited Dubai Summer Surprises (DSS) begins today with the opening of the Modhesh Fun City at the Dubai World Trade Centre. The 10-week-long summer shopping event to be held from June 22 to September 2, includes a series of weekly festivals at malls across Dubai, to be kicked off with the Flower Surprises Week organised by the Dubai Municipality. A shower of over three tonnes of rose petals and the laying of a flower carpet will be part of the inaugural ceremony ...  >>MORE

Dubai Summer Surprises set to break records

Posted on 12/06/2005

The Dubai Summer Surprises 2005 is expected to attract about 15,000 more visitors compared to last year's 1.51 million people, according to the CEO of the event. "We are expecting a 5 to 10 per cent increase in the number of visitors that will come during this year's Dubai Summer Surprises, and this will be complemented by this year's 15 per cent increase in hotel rooms and accommodation capacity as a whole. "We also expect hotel occupancy in Dubai to reach 80 to 90 per cent,” Saeed Al ...  >>MORE

Dubai Summer Surprises website goes interactive

Posted on 04/06/2005

The Dubai Summer Surprises (DSS) has given its home web page some new looks, according to an official press release. The summer event has updated its website, making it more user-friendly and adding an interactive segment for children, complementing the DSS theme of Big fun for little ones. The website, http://www.mydsf.ae, allows people to book hotel accommodation online, offers information about the city in the Discover ...  >>MORE

Dh70m for Summer Surprises

Posted on 26/04/2005

The Dubai Government will spend Dh70 million this summer to woo visitors to the Dubai Summer Surprises, the annual 73-day summer festival. Dubai Summer Surprises (DSS 2005), the largest summer promotion in the Middle East, will involve 17 government departments and will be supported by 12 public and private sector organisations, officials said. DSS 2005 begins on June 22 and continues until September 3. Dubai Summer Surprises consists of a series of ten themed weeks. Each week's surprises ...  >>MORE

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Quick List

Emirates' hotel-for-free offer


DSF - showcasing Dubai to the world


DSS launches TV ad to woo visitors


Dubai Summer Surprises 2007 outlines new strategic plan


DSS 2007 will seek to top last year's results


Modhesh bids farewell as Dubai Summer Surprises wraps up


DSS Summer Family Fiesta attracts visitors from GCC


Shoppers get a taste of popular local cuisine


Modhesh Fun City bursting with fun


DTCM gears up for DSS Food Surprises


Meet and greet your favourite Disney characters


Ice Surprises a great way to escape sweltering summer


DSS and DSMG: A match made in shopping heaven


Modhesh Fun City flings its doors open


Shoppers warm to a frosty opening


1.6m foreign visitors expected to spend Dh1.7b during DSS


Dubai Summer Surprises internet site goes online tomorrow


Feast of culinary delights on offer at DSS


Modhesh to come alive


Emirates unveils low-cost packages for DSS visitors


Dh75 million allocated for Dubai summer fest


Modhesh: 'Mickey Mouse of the Middle East'


Retailers invited to take part in DSS fun


Sheikh Ahmad unveils key sponsors for DSS


Dh1.9b will be spent as record crowds predicted


Plans for 'best ever' DSS in final stages


Dubai Summer Surprises all set to turn up the heat once again


DSS 2006 to run from June 21 to September 1


DSS attracts record numbers of visitors and shoppers


Welcome to the winter wonderland


Modhesh Friends Forum proving to be the biggest attraction among children at DSS


City toons up to Disney magic


Summer blooms in Dubai


Department of Tourism dons festive look for Sweet Surprises


DSS showcases country's heritage


A bouquet of summer flowers


Dubai geared up to handle visitor inflow


Summer Surprises begins today with festivities


Dubai Summer Surprises set to break records


Dubai Summer Surprises website goes interactive


Dh70m for Summer Surprises